The company is looking at refining the motorcycling culture in India by bringing in technologically advanced and visually appealing machines. Yamaha believes that building motorcycles is both a technological and an artistic endeavor. It pursues a level of performance that transcends mere specifications. The goal is to produce technologically superior motorcycles that should have a deep and intangible emotional appeal. Creating such machines is the essence of Yamaha-ism. It is what defines the company and this is what we call the “Art of Engineering"Tuesday, October 20, 2009
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The company is looking at refining the motorcycling culture in India by bringing in technologically advanced and visually appealing machines. Yamaha believes that building motorcycles is both a technological and an artistic endeavor. It pursues a level of performance that transcends mere specifications. The goal is to produce technologically superior motorcycles that should have a deep and intangible emotional appeal. Creating such machines is the essence of Yamaha-ism. It is what defines the company and this is what we call the “Art of Engineering"
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